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A 25-year-old developer quit his $90K salary to build ReelFarm, an AI-powered tool that automates TikTok video creation and scheduling. By pivoting from YouTube scripts, posting viral UGC hooks on X, and showcasing user success stories, he hit $100K in revenue within 100 days.
- Matt pivoted ReelFarm from a YouTube-scraping script into an AI TikTok video generator/scheduler in December 2024, hitting $100K revenue in 100 days, $200K by six months, and $480K by year's end.
- His growth came primarily from X, where a launch tweet hit 168K impressions/1,000 likes and a later post hit 430K impressions/2,300 likes, using attractive AI avatar videos as the hook.
- Over 1,000 creators now use ReelFarm, with some earning up to $96,000/month from automated UGC.
- His prior crypto analytics startup failed within a month because wallet-connection onboarding was too high a barrier for users.